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- 2004053025 contributor B9857385.
- 2004053025 contributor B9857386.
- 2004053025 created "c2004.".
- 2004053025 date "2004".
- 2004053025 date "c2004.".
- 2004053025 dateCopyrighted "c2004.".
- 2004053025 description "Includes bibliographical references and index.".
- 2004053025 extent "xvi, 270 p. :".
- 2004053025 identifier "0470862599 (hbk. : alk. paper)".
- 2004053025 identifier 2004053025.html.
- 2004053025 identifier 2004053025-b.html.
- 2004053025 identifier 2004053025.html.
- 2004053025 issued "2004".
- 2004053025 issued "c2004.".
- 2004053025 language "eng".
- 2004053025 publisher "Chichester, England ; Hoboken, N.J. : Wiley,".
- 2004053025 subject "658.8/27 22".
- 2004053025 subject "Brand name products Management.".
- 2004053025 subject "Brand name products.".
- 2004053025 subject "Branding (Marketing)".
- 2004053025 subject "HD69.B7 M55 2004".
- 2004053025 subject "Value added.".
- 2004053025 title "The business of brands / by Jon Miller & David Muir.".
- 2004053025 type "text".