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- 2004057391 contributor B9861790.
- 2004057391 created "2005.".
- 2004057391 date "2005".
- 2004057391 date "2005.".
- 2004057391 dateCopyrighted "2005.".
- 2004057391 description "Includes bibliographical references (p. 259-270) and index.".
- 2004057391 extent "vii, 280 p. :".
- 2004057391 identifier "1591840783 (acid-free paper)".
- 2004057391 identifier 2004057391-b.html.
- 2004057391 identifier 2004057391-d.html.
- 2004057391 issued "2005".
- 2004057391 issued "2005.".
- 2004057391 language "eng".
- 2004057391 publisher "New York : Portfolio,".
- 2004057391 subject "658.8/27 22".
- 2004057391 subject "Brand choice.".
- 2004057391 subject "Brand loyalty.".
- 2004057391 subject "Branding (Marketing)".
- 2004057391 subject "Consumer behavior.".
- 2004057391 subject "HD69.B7 W553 2005".
- 2004057391 title "Brand hijack : marketing without marketing / Alex Wipperfürth.".
- 2004057391 type "text".