Matches in Library of Congress for { <http://lccn.loc.gov/2004108424> ?p ?o. }
Showing items 1 to 21 of
21
with 100 items per page.
- 2004108424 contributor B9879550.
- 2004108424 created "c2004.".
- 2004108424 date "2004".
- 2004108424 date "c2004.".
- 2004108424 dateCopyrighted "c2004.".
- 2004108424 description "Getting out of the customer satisfaction trap -- Customer lock-in in action -- The economics of switching costs : where's the beef? -- Who wins the game? -- Changes to buying behavior -- The new approach to market segmentation -- Motivate and enable brand-specific learning -- Understand and seek contractual lock-in -- Loyalty rewards, but better beware! -- Innovate for technological lock-in -- Creating switching costs through the customer-supplier relationship -- Creating switching costs : a synopsis -- Differentiating the strategy -- Converting switching costs into price premiums -- Leveraging customer switching costs through new product development -- Dealer support for your lock-in strategy -- Addressing customers' risk in communication -- Monitoring the contribution of customer lock-in -- Organizational imperatives for the customer lock-in strategy -- An outlook on lock-in strategy.".
- 2004108424 description "Includes bibliographical references (p. 189-192) and index.".
- 2004108424 extent "viii, 199 p. :".
- 2004108424 identifier "0324202652 (hbk.)".
- 2004108424 issued "2004".
- 2004108424 issued "c2004.".
- 2004108424 language "eng".
- 2004108424 publisher "Mason, Ohio : Thomson,".
- 2004108424 subject "658.8/12 22".
- 2004108424 subject "Customer loyalty.".
- 2004108424 subject "Customer relations.".
- 2004108424 subject "Customer services.".
- 2004108424 subject "HF5415.5 .B874 2004".
- 2004108424 tableOfContents "Getting out of the customer satisfaction trap -- Customer lock-in in action -- The economics of switching costs : where's the beef? -- Who wins the game? -- Changes to buying behavior -- The new approach to market segmentation -- Motivate and enable brand-specific learning -- Understand and seek contractual lock-in -- Loyalty rewards, but better beware! -- Innovate for technological lock-in -- Creating switching costs through the customer-supplier relationship -- Creating switching costs : a synopsis -- Differentiating the strategy -- Converting switching costs into price premiums -- Leveraging customer switching costs through new product development -- Dealer support for your lock-in strategy -- Addressing customers' risk in communication -- Monitoring the contribution of customer lock-in -- Organizational imperatives for the customer lock-in strategy -- An outlook on lock-in strategy.".
- 2004108424 title "Higher profits through customer lock-in : a roadmap / Joachim Büschken.".
- 2004108424 type "text".