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- 2004113640 contributor B9883909.
- 2004113640 contributor B9883910.
- 2004113640 created "c2006.".
- 2004113640 date "2006".
- 2004113640 date "c2006.".
- 2004113640 dateCopyrighted "c2006.".
- 2004113640 description "Includes bibliographical references (p. 702-717) and index.".
- 2004113640 extent "xlviii, 736 p. :".
- 2004113640 identifier "0324317174 (instructor's ed.)".
- 2004113640 issued "2006".
- 2004113640 issued "c2006.".
- 2004113640 language "eng".
- 2004113640 publisher "Mason, Ohio : Thomson/South-Western,".
- 2004113640 subject "658.8 22".
- 2004113640 subject "HF5415 .L2624 2006".
- 2004113640 subject "Marketing Management.".
- 2004113640 subject "Marketing.".
- 2004113640 title "Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.".
- 2004113640 type "text".