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- 2004116550 contributor B9886139.
- 2004116550 contributor B9886140.
- 2004116550 created "c2006.".
- 2004116550 date "2006".
- 2004116550 date "c2006.".
- 2004116550 dateCopyrighted "c2006.".
- 2004116550 description "Includes bibliographical references and indexes.".
- 2004116550 extent "xlviii, 781 p. :".
- 2004116550 identifier "0324289561 (student ed. with InfoTrac)".
- 2004116550 identifier "0324317182 (instructor's ed. with InfoTrac)".
- 2004116550 identifier "0324320159 (student ed.)".
- 2004116550 issued "2006".
- 2004116550 issued "c2006.".
- 2004116550 language "eng".
- 2004116550 publisher "Mason, Ohio : Thomson/South-Western,".
- 2004116550 subject "659.1 22".
- 2004116550 subject "Advertising media planning.".
- 2004116550 subject "Advertising.".
- 2004116550 subject "HF5821 .O34 2006".
- 2004116550 title "Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.".
- 2004116550 type "text".