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- 2004118282 abstract "This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content. -Pref. [This book] provides students with ... information on the techniques and strategies used in the programming industry. [This] text covers all aspects of media programming for broadcast and cable television, radio, and the Internet ... The authors explore how programs (units of content) are selected (or not selected), how programs are arranged in schedules of various kinds, how programs are evaluated by the industry, and how they are promoted to audiences and advertisers. The book also delves into the limits of media programming arising from technology, regulations, policies, and marketing needs, as well as how things like human attention spans, lifestyle patterns and economics determine the availability and arrangement of media entertainment content. -http://www.wadsworth.com.".
- 2004118282 contributor B9887533.
- 2004118282 contributor B9887534.
- 2004118282 created "[2005], c2006.".
- 2004118282 date "2005".
- 2004118282 date "[2005], c2006.".
- 2004118282 dateCopyrighted "[2005], c2006.".
- 2004118282 description "Includes bibliographical references (p. 435-441) and index.".
- 2004118282 description "Programming resources and constraints: A framework for programming strategies; Program and audience research; Domestic and international syndication -- Broadcast television strategies: Prime-time network entertainment programming; Nonprime-time network television programming; Television station programming strategies; Public television programming -- Cable, satellite, and online strategies: Cable system and satellite programming; Basic and premium subscription programming; Online video and audio programming -- Radio programming: Music radio programming; Information radio programming -- Glossary.".
- 2004118282 description "This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content. -Pref. [This book] provides students with ... information on the techniques and strategies used in the programming industry. [This] text covers all aspects of media programming for broadcast and cable television, radio, and the Internet ... The authors explore how programs (units of content) are selected (or not selected), how programs are arranged in schedules of various kinds, how programs are evaluated by the industry, and how they are promoted to audiences and advertisers. The book also delves into the limits of media programming arising from technology, regulations, policies, and marketing needs, as well as how things like human attention spans, lifestyle patterns and economics determine the availability and arrangement of media entertainment content. -http://www.wadsworth.com.".
- 2004118282 extent "xiii, 465 p. :".
- 2004118282 identifier "0534636896 (pbk.)".
- 2004118282 issued "2005".
- 2004118282 issued "[2005], c2006.".
- 2004118282 language "eng".
- 2004118282 publisher "Australia ; Belmont, CA : Thomson/Wadsworth,".
- 2004118282 subject "791.4502//36 22".
- 2004118282 subject "Cable television Planning.".
- 2004118282 subject "PN1992.55 .E18 2006".
- 2004118282 subject "Radio programs Planning.".
- 2004118282 subject "Television programs Planning.".
- 2004118282 tableOfContents "Programming resources and constraints: A framework for programming strategies; Program and audience research; Domestic and international syndication -- Broadcast television strategies: Prime-time network entertainment programming; Nonprime-time network television programming; Television station programming strategies; Public television programming -- Cable, satellite, and online strategies: Cable system and satellite programming; Basic and premium subscription programming; Online video and audio programming -- Radio programming: Music radio programming; Information radio programming -- Glossary.".
- 2004118282 title "Media programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson.".
- 2004118282 type "text".