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- 2004274702 contributor B9898467.
- 2004274702 contributor B9898468.
- 2004274702 created "2002.".
- 2004274702 date "2002".
- 2004274702 date "2002.".
- 2004274702 dateCopyrighted "2002.".
- 2004274702 description "Includes bibliographic references and index.".
- 2004274702 extent "viii, 230 p. :".
- 2004274702 identifier "0750653876".
- 2004274702 identifier 2004274702.html.
- 2004274702 identifier 2004274702.html.
- 2004274702 issued "2002".
- 2004274702 issued "2002.".
- 2004274702 language "eng".
- 2004274702 publisher "Oxford ; Boston : Butterworth-Heinemann,".
- 2004274702 subject "658.84 21".
- 2004274702 subject "HF5415.1265 .M35 2002".
- 2004274702 subject "Internet marketing.".
- 2004274702 title "The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson.".
- 2004274702 type "text".