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- 2004275524 contributor B9899418.
- 2004275524 contributor B9899419.
- 2004275524 created "2002.".
- 2004275524 date "2002".
- 2004275524 date "2002.".
- 2004275524 dateCopyrighted "2002.".
- 2004275524 description "Includes bibliographical references (p. 628) and index.".
- 2004275524 description "Marketing and the integrated communications mix -- The marketing communications plan -- Communications theory -- Buying behaviour -- Understanding markets - market research -- Understanding agencies - agency relationships -- Understanding the media -- The changing communications environment -- International marketing communications -- Selling and sales management -- Advertising -- Sales promotions -- Direct marketing -- Publicity and public relations -- Sponsorship -- Exhibitions -- Packaging -- Merchandising -- Word of mouth -- E-marketing -- Corporate identity.".
- 2004275524 extent "xvi, 640 p. :".
- 2004275524 identifier "0749436697 (pbk.)".
- 2004275524 issued "2002".
- 2004275524 issued "2002.".
- 2004275524 language "eng".
- 2004275524 publisher "London ; Milford, CT : Kogan Page,".
- 2004275524 subject "658.8/02 22".
- 2004275524 subject "Communication in marketing.".
- 2004275524 subject "HF5415.123 .S65 2002".
- 2004275524 tableOfContents "Marketing and the integrated communications mix -- The marketing communications plan -- Communications theory -- Buying behaviour -- Understanding markets - market research -- Understanding agencies - agency relationships -- Understanding the media -- The changing communications environment -- International marketing communications -- Selling and sales management -- Advertising -- Sales promotions -- Direct marketing -- Publicity and public relations -- Sponsorship -- Exhibitions -- Packaging -- Merchandising -- Word of mouth -- E-marketing -- Corporate identity.".
- 2004275524 title "Marketing communications : an integrated approach / P R Smith with Jonathan Taylor.".
- 2004275524 type "text".