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- 2004312386 contributor B9920136.
- 2004312386 contributor B9920137.
- 2004312386 created "2005.".
- 2004312386 created "[2004]".
- 2004312386 date "2004".
- 2004312386 date "[2004]".
- 2004312386 dateCopyrighted "[2004]".
- 2004312386 description "Includes bibliographical references (p. 28-34).".
- 2004312386 description "Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2005. 1 microfiche. Master microform held by: DLC.".
- 2004312386 extent "1 microfiche.".
- 2004312386 extent "44 p. ;".
- 2004312386 isPartOf "Working paper (Indian Institute of Management, Ahmedabad) ; W.P. no. 2004-03-04.".
- 2004312386 isPartOf "Working paper ; W.P. no. 2004-03-04".
- 2004312386 issued "2004".
- 2004312386 issued "[2004]".
- 2004312386 language "eng".
- 2004312386 publisher "Ahmedabad : Indian Institute of Management,".
- 2004312386 subject "Microfiche 2004/60580 (H)".
- 2004312386 subject "Sales promotion.".
- 2004312386 temporal "New Delhi :Washington, D.C. :".
- 2004312386 title "A review of theoretical perspectives applied to sales promotion and a new perspective based on mental accounting theory [microform] / Priya Jha-Dang.".
- 2004312386 type "text".