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- 2004398634 contributor B9989227.
- 2004398634 contributor B9989228.
- 2004398634 created "c1999.".
- 2004398634 date "1999".
- 2004398634 date "c1999.".
- 2004398634 dateCopyrighted "c1999.".
- 2004398634 description "Includes bibliographical references.".
- 2004398634 extent "xviii, 349 p. :".
- 2004398634 issued "1999".
- 2004398634 issued "c1999.".
- 2004398634 language "eng".
- 2004398634 publisher "[East Lansing, Mich.] : Michigan State University,".
- 2004398634 subject "381/.09 22".
- 2004398634 subject "HF5411 .C635 1999".
- 2004398634 subject "Marketing History Congresses.".
- 2004398634 type "text".