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- 2004452077 contributor B10038876.
- 2004452077 created "2004.".
- 2004452077 date "2004".
- 2004452077 date "2004.".
- 2004452077 dateCopyrighted "2004.".
- 2004452077 description "Includes bibliographical references (p. 249-257).".
- 2004452077 extent "280 p. ;".
- 2004452077 identifier "8955290780".
- 2004452077 isPartOf "880-05 Yi Yun-ho midiŏ pʻyŏngnon ; 2".
- 2004452077 isPartOf "880-06 Yi, Yun-ho, 1955- Midiŏ pʻyŏngnon ; 2.".
- 2004452077 issued "2004".
- 2004452077 issued "2004.".
- 2004452077 language "kor".
- 2004452077 publisher "Sŏul-si : Ŏl kwa Al,".
- 2004452077 spatial "Korea (South)".
- 2004452077 subject "Advertising, Newspaper Korea (South)".
- 2004452077 subject "HF6105.K6 Y55 2004".
- 2004452077 subject "Journalism Objectivity.".
- 2004452077 subject "Korean newspapers Marketing.".
- 2004452077 subject "Marketing Moral and ethical aspects.".
- 2004452077 title "880-02 Hanʼguk ŏllon kwa kwanggo yulli / Yi Yun-ho chiŭm.".
- 2004452077 type "text".