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- 2004555467 contributor B10078415.
- 2004555467 created "2004.".
- 2004555467 date "2004".
- 2004555467 date "2004.".
- 2004555467 dateCopyrighted "2004.".
- 2004555467 description "Includes bibliographical references and indexes.".
- 2004555467 extent "xix, 502 p. :".
- 2004555467 identifier "0195786815 (pbk.)".
- 2004555467 identifier 2004555467-d.html.
- 2004555467 issued "2004".
- 2004555467 issued "2004.".
- 2004555467 language "eng".
- 2004555467 publisher "Cape Town, S.A. ; New York : Oxford University Press,".
- 2004555467 subject "658.8 21".
- 2004555467 subject "HF5415 .L2624 2004b".
- 2004555467 subject "Marketing Management.".
- 2004555467 subject "Marketing.".
- 2004555467 title "Marketing / Charles W. Lamb, Jr. ... [et al.].".
- 2004555467 type "text".