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- 2004556468 contributor B10079196.
- 2004556468 contributor B10079197.
- 2004556468 created "2002.".
- 2004556468 date "2002".
- 2004556468 date "2002.".
- 2004556468 dateCopyrighted "2002.".
- 2004556468 extent "xix, 630 p. :".
- 2004556468 identifier "0750656255 (pbk.)".
- 2004556468 identifier 2004556468.html.
- 2004556468 identifier 2004556468.html.
- 2004556468 issued "2002".
- 2004556468 issued "2002.".
- 2004556468 language "eng".
- 2004556468 publisher "Amsterdam ; Boston : Butterworth-Heinemann,".
- 2004556468 subject "658.8/02 21".
- 2004556468 subject "HF5415.13 .M369183 2002".
- 2004556468 subject "Marketing Management.".
- 2004556468 subject "Marketing Planning.".
- 2004556468 title "Marketing plans : how to prepare them, how to use them / Malcolm McDonald.".
- 2004556468 type "text".