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- 2004654598 abstract "Daily schedules that give the radio and television programming between 5:00 P.M. and 12:00 A.M. for the Mutual, ABC, CBS, and NBC networks. Gives ratings for each program and sponsors when applicable. Includes weekly daytime programming schedules beginning in May 1950. Includes both network and local programs. These schedules were used by NBC sales staff for the purposes of selling NBC network airtime to advertisers and sponsors. Beginning in Dec. 1952 the back pages of the schedules feature interesting tidbits of information on NBC programs to entice potential sponsors. Some schedules have handwritten corrections.".
- 2004654598 accrualMethod "Gift;".
- 2004654598 alternative "National Broadcasting Company radio and television program schedules".
- 2004654598 alternative "Radio and TV schedules".
- 2004654598 alternative "Radio and television schedules".
- 2004654598 contributor B10101632.
- 2004654598 contributor B10101633.
- 2004654598 date "1949".
- 2004654598 description "Daily schedules that give the radio and television programming between 5:00 P.M. and 12:00 A.M. for the Mutual, ABC, CBS, and NBC networks. Gives ratings for each program and sponsors when applicable. Includes weekly daytime programming schedules beginning in May 1950. Includes both network and local programs. These schedules were used by NBC sales staff for the purposes of selling NBC network airtime to advertisers and sponsors. Beginning in Dec. 1952 the back pages of the schedules feature interesting tidbits of information on NBC programs to entice potential sponsors. Some schedules have handwritten corrections.".
- 2004654598 description "Gift; National Broadcasting Company, 1992.".
- 2004654598 description "RPA 00190. March 12-October 9, 1949 -- RPA 00191. October 10, 1949-June 8, 1952 -- RPA 00192. June 9, 1952-January 2, 1955 -- RPA 00193. January 3, 1955-January 6, 1957 -- RPA 00194. January 7, 1957-October 19, 1958.".
- 2004654598 extent "5".
- 2004654598 issued "1949".
- 2004654598 language "eng".
- 2004654598 spatial "United States".
- 2004654598 spatial "United States.".
- 2004654598 subject "National Broadcasting Company, inc.".
- 2004654598 subject "RPA 00190-00194".
- 2004654598 subject "Radio advertising United States.".
- 2004654598 subject "Radio broadcasting United States Archival resources.".
- 2004654598 subject "Radio programs United States Periodicals.".
- 2004654598 subject "Television advertising United States".
- 2004654598 subject "Television broadcasting United States Archival resources.".
- 2004654598 subject "Television programs United States Periodicals.".
- 2004654598 tableOfContents "RPA 00190. March 12-October 9, 1949 -- RPA 00191. October 10, 1949-June 8, 1952 -- RPA 00192. June 9, 1952-January 2, 1955 -- RPA 00193. January 3, 1955-January 6, 1957 -- RPA 00194. January 7, 1957-October 19, 1958.".
- 2004654598 title "NBC radio and television program schedules, 1949-1958.".
- 2004654598 title "National Broadcasting Company radio and television program schedules".
- 2004654598 title "Radio and TV schedules".
- 2004654598 title "Radio and television schedules".
- 2004654598 type "text".