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- 2005001364 contributor B10105601.
- 2005001364 created "2005.".
- 2005001364 date "2005".
- 2005001364 date "2005.".
- 2005001364 dateCopyrighted "2005.".
- 2005001364 description "Includes bibliographical references (p. 637-659) and index.".
- 2005001364 description "Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy.".
- 2005001364 extent "x, 683 p. :".
- 2005001364 identifier "0415966760 (pb : alk. paper)".
- 2005001364 identifier 2005001364-d.html.
- 2005001364 identifier 2005001364.html.
- 2005001364 issued "2005".
- 2005001364 issued "2005.".
- 2005001364 language "eng".
- 2005001364 publisher "New York : Routledge,".
- 2005001364 subject "659.1/042 22".
- 2005001364 subject "Advertising Social aspects.".
- 2005001364 subject "HF5827 .S63 2005".
- 2005001364 tableOfContents "Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy.".
- 2005001364 title "Social communication in advertising : consumption in the mediated marketplace / William Leiss ... [et al.].".
- 2005001364 type "text".