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- 2005001968 contributor B10106318.
- 2005001968 created "2005.".
- 2005001968 date "2005".
- 2005001968 date "2005.".
- 2005001968 dateCopyrighted "2005.".
- 2005001968 description "Includes bibliographical references and index.".
- 2005001968 description "Testimonials get off to a rocky start: the years to 1919 -- Testimonials arrive, 1920s -- The ethics of testimonials, 1929 -- The FTC looks askance: hollywood loves Lux soap, 1930s -- Endorsements hit a long slow period, 1940-1974 -- Testimonials boom in the modern era, 1975-2003 -- Athletes dominate the field, 1975-2003 -- Legal points, government agencies, medical men -- And scams -- Mistakes, pitfalls, and bad boys -- Statistics, money, and effectiveness -- Conclusion.".
- 2005001968 extent "vii, 231 p. :".
- 2005001968 identifier "078642043X (softcover : alk. paper)".
- 2005001968 identifier 2005001968.html.
- 2005001968 issued "2005".
- 2005001968 issued "2005.".
- 2005001968 language "eng".
- 2005001968 publisher "Jefferson, N.C. : McFarland & Co.,".
- 2005001968 spatial "United States".
- 2005001968 subject "659.1/042 22".
- 2005001968 subject "Advertising Moral and ethical aspects United States History 20th century.".
- 2005001968 subject "Advertising United States History 20th century.".
- 2005001968 subject "HF5831 .S44 2005".
- 2005001968 tableOfContents "Testimonials get off to a rocky start: the years to 1919 -- Testimonials arrive, 1920s -- The ethics of testimonials, 1929 -- The FTC looks askance: hollywood loves Lux soap, 1930s -- Endorsements hit a long slow period, 1940-1974 -- Testimonials boom in the modern era, 1975-2003 -- Athletes dominate the field, 1975-2003 -- Legal points, government agencies, medical men -- And scams -- Mistakes, pitfalls, and bad boys -- Statistics, money, and effectiveness -- Conclusion.".
- 2005001968 title "Endorsements in advertising : a social history / Kerry Segrave.".
- 2005001968 type "text".