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- 2005002894 contributor B10107408.
- 2005002894 created "c2005.".
- 2005002894 date "2005".
- 2005002894 date "c2005.".
- 2005002894 dateCopyrighted "c2005.".
- 2005002894 description "Discovering the event horizon -- The Schwarzschild radius -- The increasing market complexity -- The changing market dynamics -- The changing communications model -- Understanding the disconnect -- Strategic mistakes -- Missed opportunities -- Closing the gap -- Alignment as a core strategy -- Conceptualizing the ecosystem -- Discovering the holy grail -- Enabling the ecosystem -- Implementing the buyer-centric revenue model -- Understanding the model -- Integrated pipeline management -- Implementing the value-centric communications model -- Understanding the model -- Adopting the VCCM -- Building a value map -- Optimizing the sanctioned content.".
- 2005002894 extent "xxii, 211 p. :".
- 2005002894 identifier "0324301251".
- 2005002894 identifier 2005002894-b.html.
- 2005002894 identifier 2005002894-d.html.
- 2005002894 identifier 2005002894.html.
- 2005002894 issued "2005".
- 2005002894 issued "c2005.".
- 2005002894 language "eng".
- 2005002894 publisher "Mason, Ohio : Thomson/South-Western,".
- 2005002894 subject "658.8 22".
- 2005002894 subject "HF5415.13 .S3445 2005".
- 2005002894 subject "Marketing Management.".
- 2005002894 subject "Schwarzschild black holes.".
- 2005002894 subject "Selling.".
- 2005002894 tableOfContents "Discovering the event horizon -- The Schwarzschild radius -- The increasing market complexity -- The changing market dynamics -- The changing communications model -- Understanding the disconnect -- Strategic mistakes -- Missed opportunities -- Closing the gap -- Alignment as a core strategy -- Conceptualizing the ecosystem -- Discovering the holy grail -- Enabling the ecosystem -- Implementing the buyer-centric revenue model -- Understanding the model -- Integrated pipeline management -- Implementing the value-centric communications model -- Understanding the model -- Adopting the VCCM -- Building a value map -- Optimizing the sanctioned content.".
- 2005002894 title "Escaping the black hole : minimizing the damage from the marketing-sales disconnect / Robert J. Schmonsees.".
- 2005002894 type "text".