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- 2005007457 contributor B10112971.
- 2005007457 contributor B10112972.
- 2005007457 created "c2005.".
- 2005007457 date "2005".
- 2005007457 date "c2005.".
- 2005007457 dateCopyrighted "c2005.".
- 2005007457 description "Includes bibliographical references and index.".
- 2005007457 extent "xvii, 334 p. :".
- 2005007457 identifier "0471690163 (cloth)".
- 2005007457 identifier "9780471690160 (cloth)".
- 2005007457 identifier 2005007457-b.html.
- 2005007457 identifier 2005007457-d.html.
- 2005007457 identifier 2005007457.html.
- 2005007457 issued "2005".
- 2005007457 issued "c2005.".
- 2005007457 language "eng".
- 2005007457 publisher "Hoboken, N.J. : Wiley,".
- 2005007457 subject "658.8/27 22".
- 2005007457 subject "Brand name products.".
- 2005007457 subject "Branding (Marketing)".
- 2005007457 subject "Customer relations Management.".
- 2005007457 subject "HD69.B7 K46 2005".
- 2005007457 title "Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.".
- 2005007457 type "text".