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- 2005009159 contributor B10114995.
- 2005009159 created "2006.".
- 2005009159 date "2006".
- 2005009159 date "2006.".
- 2005009159 dateCopyrighted "2006.".
- 2005009159 description "Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life.".
- 2005009159 description "Includes bibliographical references (p. [251]-271) and index.".
- 2005009159 extent "xvi, 280 p. :".
- 2005009159 identifier "0226069885 (cloth : alk. paper)".
- 2005009159 identifier "0226069893 (pbk. : alk. paper)".
- 2005009159 identifier 2005009159-b.html.
- 2005009159 identifier 2005009159-d.html.
- 2005009159 identifier 2005009159.html.
- 2005009159 isPartOf "Studies in communication, media, and public opinion".
- 2005009159 issued "2006".
- 2005009159 issued "2006.".
- 2005009159 language "eng".
- 2005009159 publisher "Chicago : University of Chicago Press,".
- 2005009159 subject "324.7/3 22".
- 2005009159 subject "Advertising, Political.".
- 2005009159 subject "Communication in politics.".
- 2005009159 subject "Emotions and cognition.".
- 2005009159 subject "JA74.5 .B69 2006".
- 2005009159 subject "Persuasion (Psychology)".
- 2005009159 subject "Political psychology.".
- 2005009159 tableOfContents "Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life.".
- 2005009159 title "Campaigning for hearts and minds : how emotional appeals in political ads work / Ted Brader.".
- 2005009159 type "text".