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- 2005009512 contributor B10115424.
- 2005009512 created "2006.".
- 2005009512 date "2006".
- 2005009512 date "2006.".
- 2005009512 dateCopyrighted "2006.".
- 2005009512 description "Includes bibliographical references (p. [141]-160) and index.".
- 2005009512 description "Introduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital.".
- 2005009512 extent "168 p. ;".
- 2005009512 identifier "0415347157 (hbk.)".
- 2005009512 identifier "0415347165 (pbk.)".
- 2005009512 identifier "9780415347150 (hbk.)".
- 2005009512 identifier "9780415347150".
- 2005009512 identifier "9780415347167 (pbk.)".
- 2005009512 identifier "9780415347167".
- 2005009512 identifier 2005009512-d.html.
- 2005009512 identifier 2005009512.html.
- 2005009512 issued "2006".
- 2005009512 issued "2006.".
- 2005009512 language "eng".
- 2005009512 publisher "London ; New York : Routledge,".
- 2005009512 subject "658.8/27 22".
- 2005009512 subject "Brand name products.".
- 2005009512 subject "Branding (Marketing)".
- 2005009512 subject "HD69.B7 A78 2005".
- 2005009512 subject "Internet marketing.".
- 2005009512 tableOfContents "Introduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital.".
- 2005009512 title "Brands : meaning and value in media culture / Adam Arvidsson.".
- 2005009512 type "text".