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- 2005011852 contributor B10118207.
- 2005011852 contributor B10118208.
- 2005011852 created "c2005.".
- 2005011852 date "2005".
- 2005011852 date "c2005.".
- 2005011852 dateCopyrighted "c2005.".
- 2005011852 description "Includes bibliographical references and index.".
- 2005011852 description "Why new products fail -- Why test marketing fails -- The origins of STM -- How the major STM systems compare -- Mathematical modeling marries STM : the discovery and litmus models -- Inputs for a simulated test marketing model -- Diagnostic tools to improve a marketing plan -- The first door to success : forecasting awareness -- How to find the best media weight and schedule -- Measuring the effects of DTC campaigns -- Toward marketing plan optimization -- From the back of an envelope to a marketing navigation station.".
- 2005011852 extent "p. cm.".
- 2005011852 identifier "0739111795 (cloth : alk. paper)".
- 2005011852 identifier 2005011852.html.
- 2005011852 issued "2005".
- 2005011852 issued "c2005.".
- 2005011852 language "eng".
- 2005011852 publisher "Lanham : Lexington Books,".
- 2005011852 subject "658.8/00285 22".
- 2005011852 subject "HF5415.125 .C578 2005".
- 2005011852 subject "Marketing Computer simulation.".
- 2005011852 subject "New products Marketing.".
- 2005011852 subject "Test marketing.".
- 2005011852 tableOfContents "Why new products fail -- Why test marketing fails -- The origins of STM -- How the major STM systems compare -- Mathematical modeling marries STM : the discovery and litmus models -- Inputs for a simulated test marketing model -- Diagnostic tools to improve a marketing plan -- The first door to success : forecasting awareness -- How to find the best media weight and schedule -- Measuring the effects of DTC campaigns -- Toward marketing plan optimization -- From the back of an envelope to a marketing navigation station.".
- 2005011852 title "Market new products successfully : using simulated test marketing technology / by Kevin J. Clancy, Peter C. Krieg, Marianne McGarry Wolf.".
- 2005011852 type "text".