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- 2005012353 contributor B10118811.
- 2005012353 contributor B10118812.
- 2005012353 created "c2005.".
- 2005012353 date "2005".
- 2005012353 date "c2005.".
- 2005012353 dateCopyrighted "c2005.".
- 2005012353 description "Includes bibliographical references and index.".
- 2005012353 description "Overview of advertising and promotion -- What are advertising and promotion? -- Perspectives on advertising -- Planning considerations -- What it takes for successful advertising and promotion -- The strategic planning process -- Developing the strategic plan -- Selecting the target audience -- Understanding target audience decision making -- Determining the best positioning -- Developing a communication strategy -- Setting a media strategy -- Making it work -- Processing the message -- Creative tactics -- Creative execution -- Integrating advertising and promotion -- Promotion tactics -- Putting it all together.".
- 2005012353 extent "xviii, 335 p., 10 p. of col. plates :".
- 2005012353 identifier "0199274894".
- 2005012353 identifier 2005012353-d.html.
- 2005012353 identifier 2005012353-b.html.
- 2005012353 identifier 2005012353.html.
- 2005012353 issued "2005".
- 2005012353 issued "c2005.".
- 2005012353 language "eng".
- 2005012353 publisher "Oxford ; New York, N.Y. : Oxford University Press,".
- 2005012353 subject "659.1 22".
- 2005012353 subject "Advertising Management.".
- 2005012353 subject "Communication in marketing.".
- 2005012353 subject "HF5438.5 .P475 2005".
- 2005012353 subject "Sales promotion.".
- 2005012353 subject "Strategic planning.".
- 2005012353 tableOfContents "Overview of advertising and promotion -- What are advertising and promotion? -- Perspectives on advertising -- Planning considerations -- What it takes for successful advertising and promotion -- The strategic planning process -- Developing the strategic plan -- Selecting the target audience -- Understanding target audience decision making -- Determining the best positioning -- Developing a communication strategy -- Setting a media strategy -- Making it work -- Processing the message -- Creative tactics -- Creative execution -- Integrating advertising and promotion -- Promotion tactics -- Putting it all together.".
- 2005012353 title "Strategic advertising management / Larry Percy, Richard Elliott.".
- 2005012353 type "text".