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- 2005012623 contributor B10119127.
- 2005012623 contributor B10119128.
- 2005012623 created "c2006.".
- 2005012623 date "2006".
- 2005012623 date "c2006.".
- 2005012623 dateCopyrighted "c2006.".
- 2005012623 description "Copy and creativity -- Getting started -- Issues in a changing marketplace -- Concepting -- Design for writers -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Out-of-home -- Direct mail -- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling it.".
- 2005012623 description "Includes bibliographical references and index.".
- 2005012623 extent "xvi, 389 p. :".
- 2005012623 identifier "1412917964 (pbk.)".
- 2005012623 identifier 2005012623-d.html.
- 2005012623 identifier 2005012623-t.html.
- 2005012623 identifier 2005012623-b.html.
- 2005012623 issued "2006".
- 2005012623 issued "c2006.".
- 2005012623 language "eng".
- 2005012623 publisher "Thousand Oaks, Calif. : Sage Publications,".
- 2005012623 subject "659.1 22".
- 2005012623 subject "Advertising.".
- 2005012623 subject "HF5823 .A758 2006".
- 2005012623 tableOfContents "Copy and creativity -- Getting started -- Issues in a changing marketplace -- Concepting -- Design for writers -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Out-of-home -- Direct mail -- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling it.".
- 2005012623 title "Advertising strategy : creative tactics from the outside/in / Tom Altstiel, Jean Grow.".
- 2005012623 type "text".