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- 2005013495 contributor B10120179.
- 2005013495 contributor B10120180.
- 2005013495 created "c2006.".
- 2005013495 date "2006".
- 2005013495 date "c2006.".
- 2005013495 dateCopyrighted "c2006.".
- 2005013495 description "Includes bibliographical references and index.".
- 2005013495 description "Strategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace.".
- 2005013495 extent "xix, 539 p. :".
- 2005013495 identifier "1412926351 (pbk. : alk. paper)".
- 2005013495 identifier 2005013495-d.html.
- 2005013495 identifier 2005013495-b.html.
- 2005013495 identifier 2005013495.html.
- 2005013495 issued "2006".
- 2005013495 issued "c2006.".
- 2005013495 language "eng".
- 2005013495 publisher "Thousand Oaks, Calif. : SAGE Publications,".
- 2005013495 subject "659.2 22".
- 2005013495 subject "HM1221 .H43 2006".
- 2005013495 subject "Public relations.".
- 2005013495 tableOfContents "Strategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace.".
- 2005013495 title "Today's public relations : an introduction / by Robert L. Heath, W. Timothy Coombs.".
- 2005013495 type "text".