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- 2005015164 contributor B10122183.
- 2005015164 created "2006.".
- 2005015164 date "2006".
- 2005015164 date "2006.".
- 2005015164 dateCopyrighted "2006.".
- 2005015164 description "Includes bibliographical references (p. [185]-194) and index.".
- 2005015164 description "The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity -- And the 1988 campaign -- Negativity, democracy, and the political system.".
- 2005015164 extent "xvii, 201 p. :".
- 2005015164 identifier "0226284980 (cloth : alk. paper)".
- 2005015164 identifier "0226284999 (pbk. : alk. paper)".
- 2005015164 identifier 2005015164-b.html.
- 2005015164 identifier 2005015164-d.html.
- 2005015164 identifier 2005015164.html.
- 2005015164 isPartOf "Studies in communication, media, and public opinion".
- 2005015164 issued "2006".
- 2005015164 issued "2006.".
- 2005015164 language "eng".
- 2005015164 publisher "Chicago : University of Chicago Press,".
- 2005015164 spatial "United States".
- 2005015164 spatial "United States.".
- 2005015164 subject "324.7/3/0973 22".
- 2005015164 subject "Advertising, Political United States.".
- 2005015164 subject "Campaign management United States.".
- 2005015164 subject "JK2281 .G44 2006".
- 2005015164 subject "Negativism.".
- 2005015164 subject "Political campaigns United States.".
- 2005015164 subject "Presidents United States Election History.".
- 2005015164 tableOfContents "The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity -- And the 1988 campaign -- Negativity, democracy, and the political system.".
- 2005015164 title "In defense of negativity : attack ads in presidential campaigns / John. G. Geer.".
- 2005015164 type "text".