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- 2005016691 contributor B10124002.
- 2005016691 created "2005.".
- 2005016691 date "2005".
- 2005016691 date "2005.".
- 2005016691 dateCopyrighted "2005.".
- 2005016691 description "Three hidden ingredients in every winning marketing campaign -- In simple language : what is a brand? What makes it successful? How do you manage it? -- How to create a unique selling proposition -- Create, or hire, or beg, to build a memorable, distinctive personality for your business -- You have to be able to see it to read it -- Brochures kill trees : make the trees that die for you count -- Everlasting tag lines -- Think globally, act locally-- to a point -- Integration wins wars and the mind of the consumer -- Location, location, location : get the most from your media dollars -- No one ever bought anything from an English professor -- The three most important customer lessons you will ever learn -- The art of building effective loyalty programs -- Surprise! we're all getting older -- The big breakthrough idea : where does it come from? -- The web : hype and hope -- The power of public relations and sponsorships -- Politics and promotion -- In the spotlight -- Confucius and stardom -- How to make the most of your advertising agency -- The ten secrets you really need to steal -- Being all that we can be.".
- 2005016691 extent "ix, 188 p. :".
- 2005016691 identifier "1576601919 (alk. paper)".
- 2005016691 identifier 2005016691-d.html.
- 2005016691 identifier 2005016691.html.
- 2005016691 issued "2005".
- 2005016691 issued "2005.".
- 2005016691 language "eng".
- 2005016691 publisher "New York : Bloomberg Press,".
- 2005016691 subject "658.8 22".
- 2005016691 subject "HF5415 .C54738 2005".
- 2005016691 subject "Marketing.".
- 2005016691 tableOfContents "Three hidden ingredients in every winning marketing campaign -- In simple language : what is a brand? What makes it successful? How do you manage it? -- How to create a unique selling proposition -- Create, or hire, or beg, to build a memorable, distinctive personality for your business -- You have to be able to see it to read it -- Brochures kill trees : make the trees that die for you count -- Everlasting tag lines -- Think globally, act locally-- to a point -- Integration wins wars and the mind of the consumer -- Location, location, location : get the most from your media dollars -- No one ever bought anything from an English professor -- The three most important customer lessons you will ever learn -- The art of building effective loyalty programs -- Surprise! we're all getting older -- The big breakthrough idea : where does it come from? -- The web : hype and hope -- The power of public relations and sponsorships -- Politics and promotion -- In the spotlight -- Confucius and stardom -- How to make the most of your advertising agency -- The ten secrets you really need to steal -- Being all that we can be.".
- 2005016691 title "Steal these ideas! : marketing secrets that will make you a star / Steve Cone.".
- 2005016691 type "text".