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- 2005019164 alternative "Fifty-plus market".
- 2005019164 contributor B10126950.
- 2005019164 created "2005.".
- 2005019164 date "2005".
- 2005019164 date "2005.".
- 2005019164 dateCopyrighted "2005.".
- 2005019164 description "Marketers on marketing to the over-50s -- The future is getting old(er) -- Myths and marketing myopia -- A global snapshot -- What's different about being 'old'? -- The strange world of segmentation -- The value of geodemographics -- The rules have changed -- From theory to practice -- Interactive channels : myths, facts and unknowns -- Interactive media for older eyes, hands and minds -- Communicating with the over-50s -- Thoughts about the creative -- What of the future?".
- 2005019164 extent "xvi, 314 p. :".
- 2005019164 identifier "0749442581".
- 2005019164 identifier 2005019164-d.html.
- 2005019164 identifier 2005019164-b.html.
- 2005019164 identifier 2005019164.html.
- 2005019164 issued "2005".
- 2005019164 issued "2005.".
- 2005019164 language "eng".
- 2005019164 publisher "London ; Sterling, VA : Kogan Page,".
- 2005019164 subject "658.8/0084/4 22".
- 2005019164 subject "HF5415 .S874 2005".
- 2005019164 subject "Marketing.".
- 2005019164 subject "Middle-aged consumers Attitudes.".
- 2005019164 subject "Older consumers Attitudes.".
- 2005019164 tableOfContents "Marketers on marketing to the over-50s -- The future is getting old(er) -- Myths and marketing myopia -- A global snapshot -- What's different about being 'old'? -- The strange world of segmentation -- The value of geodemographics -- The rules have changed -- From theory to practice -- Interactive channels : myths, facts and unknowns -- Interactive media for older eyes, hands and minds -- Communicating with the over-50s -- Thoughts about the creative -- What of the future?".
- 2005019164 title "Fifty-plus market".
- 2005019164 title "The 50-plus market : why the future is age neutral when it comes to marketing & branding strategies / Dick Stroud.".
- 2005019164 type "text".