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- 2005020004 contributor B10127975.
- 2005020004 created "c2005.".
- 2005020004 date "2005".
- 2005020004 date "c2005.".
- 2005020004 dateCopyrighted "c2005.".
- 2005020004 description "Includes bibliographical references (p. 267-269) and index.".
- 2005020004 description "The space race -- Of straw and sponges -- Gravity -- Reviewing the fleet -- Life below decks -- A slow wind on the water -- The soul meter -- The dark days of data -- Antarctica -- The twin achilles' heels -- 2020 vision -- Beyond 2020 : the ROI of snow.".
- 2005020004 extent "xxviii, 293 p. :".
- 2005020004 identifier "0470094516 (cloth : alk. paper)".
- 2005020004 identifier 2005020004-d.html.
- 2005020004 identifier 2005020004.html.
- 2005020004 issued "2005".
- 2005020004 issued "c2005.".
- 2005020004 language "eng".
- 2005020004 publisher "Chichester, West Sussex, England ; Hoboken, NJ : John Wiley,".
- 2005020004 subject "659.2 22".
- 2005020004 subject "Advertising.".
- 2005020004 subject "Communication in marketing.".
- 2005020004 subject "HF5415.123 .T39 2005".
- 2005020004 subject "Marketing.".
- 2005020004 tableOfContents "The space race -- Of straw and sponges -- Gravity -- Reviewing the fleet -- Life below decks -- A slow wind on the water -- The soul meter -- The dark days of data -- Antarctica -- The twin achilles' heels -- 2020 vision -- Beyond 2020 : the ROI of snow.".
- 2005020004 title "Space race : an inside view of the future of communications planning / Jim Taylor.".
- 2005020004 type "text".