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- 2005020520 alternative "Marketer's toolkit".
- 2005020520 contributor B10128588.
- 2005020520 created "c2006.".
- 2005020520 date "2006".
- 2005020520 date "c2006.".
- 2005020520 dateCopyrighted "c2006.".
- 2005020520 description "Includes bibliographical references and index.".
- 2005020520 description "Marketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges.".
- 2005020520 extent "xviii, 230 p. :".
- 2005020520 identifier "1591397626 (alk. paper)".
- 2005020520 identifier "9781591397625".
- 2005020520 identifier 2005020520.html.
- 2005020520 isPartOf "Harvard business essentials series.".
- 2005020520 isPartOf "Harvard business essentials".
- 2005020520 issued "2006".
- 2005020520 issued "c2006.".
- 2005020520 language "eng".
- 2005020520 publisher "Boston, Mass. : Harvard Business School Press,".
- 2005020520 subject "658.8/02 22".
- 2005020520 subject "HF5415 .H24333 2006".
- 2005020520 subject "Marketing Handbooks, manuals, etc.".
- 2005020520 subject "Strategic planning Handbooks, manuals, etc.".
- 2005020520 tableOfContents "Marketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges.".
- 2005020520 title "Harvard business essentials : marketer's toolkit : the 10 strategies you need to succeed.".
- 2005020520 title "Marketer's toolkit".
- 2005020520 type "text".