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- 2005020569 contributor B10128647.
- 2005020569 created "2005.".
- 2005020569 date "2005".
- 2005020569 date "2005.".
- 2005020569 dateCopyrighted "2005.".
- 2005020569 description "Includes bibliographical references and index.".
- 2005020569 description "New approaches to marketing communication -- New trends in the promotion of companies and brands to stakeholders : a holistic approach / Maurice Lévy and Dan O'Donoghue -- Past, current, and future trends in mass communication research / Matthew S. Eastin and Terry Daugherty -- The twenty-first century consumer society / James Fitchett -- Marketing communications in a world of consumption and brand communities / Albert M. Muñiz, Jr. and Thomas C. O'Guinn -- Marketing communications trends in the emerging global marketplace / H. David Hennessey -- Developments in marketing communication technologies -- The future of television advertising / Tina M. Lowrey, L.J. Shrum, and John A. McCarty -- Electronic marketing and marketing communications : the role of technology / John O'Connor, Eamonn Galvin, and Martin Evans -- Recent developments in below-the-line marketing communications / Chris Fill -- Integrated marketing communications and the emerging role of the website / Thomas W. Gruen -- Word of mouth : the oldest, newest marketing medium / George R. Silverman -- Rethinking marketing communication styles -- Marketing communication in a postmodern world / A. Fuat Firat and Lars Thøger Christensen -- Hypermodernity and the new millennium : scientific language as a tool for marketing communications / Eric J. Arnould and Elisabeth Tissier-Desbordes -- Identity in marketing communications : an ethics of visual representation / Janet L. Borgerson and Jonathan E. Schroeder -- The communication of marketing : a critical analysis of discursive practice / Douglas Brownlie and Michael Saren.".
- 2005020569 extent "xx, 299 p. :".
- 2005020569 identifier "0199276943 (hbk.)".
- 2005020569 identifier "0199276951 (pbk.)".
- 2005020569 identifier 2005020569-d.html.
- 2005020569 identifier 2005020569.html.
- 2005020569 issued "2005".
- 2005020569 issued "2005.".
- 2005020569 language "eng".
- 2005020569 publisher "Oxford ; New York : Oxford University Press,".
- 2005020569 subject "658.8/02 22".
- 2005020569 subject "Communication in marketing.".
- 2005020569 subject "HF5415.123 .M366 2005".
- 2005020569 tableOfContents "New approaches to marketing communication -- New trends in the promotion of companies and brands to stakeholders : a holistic approach / Maurice Lévy and Dan O'Donoghue -- Past, current, and future trends in mass communication research / Matthew S. Eastin and Terry Daugherty -- The twenty-first century consumer society / James Fitchett -- Marketing communications in a world of consumption and brand communities / Albert M. Muñiz, Jr. and Thomas C. O'Guinn -- Marketing communications trends in the emerging global marketplace / H. David Hennessey -- Developments in marketing communication technologies -- The future of television advertising / Tina M. Lowrey, L.J. Shrum, and John A. McCarty -- Electronic marketing and marketing communications : the role of technology / John O'Connor, Eamonn Galvin, and Martin Evans -- Recent developments in below-the-line marketing communications / Chris Fill -- Integrated marketing communications and the emerging role of the website / Thomas W. Gruen -- Word of mouth : the oldest, newest marketing medium / George R. Silverman -- Rethinking marketing communication styles -- Marketing communication in a postmodern world / A. Fuat Firat and Lars Thøger Christensen -- Hypermodernity and the new millennium : scientific language as a tool for marketing communications / Eric J. Arnould and Elisabeth Tissier-Desbordes -- Identity in marketing communications : an ethics of visual representation / Janet L. Borgerson and Jonathan E. Schroeder -- The communication of marketing : a critical analysis of discursive practice / Douglas Brownlie and Michael Saren.".
- 2005020569 title "Marketing communication : new approaches, technologies, and styles / edited by Allan J. Kimmel.".
- 2005020569 type "text".