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- 2005020712 contributor B10128821.
- 2005020712 created "c2006.".
- 2005020712 date "2006".
- 2005020712 date "c2006.".
- 2005020712 dateCopyrighted "c2006.".
- 2005020712 description "Essential lead generation -- Marketing and sales : one team in the complex sale -- Defining your best lead -- Lead generation ROI depends on data quality -- The value proposition -- Building the lead generation plan-- critical success factors -- Synergies in tactics -- The phone -- E-mailing with credibility -- Public relations and lead generation -- Event marketing -- Lead generation on the Web -- Lead generation and direct mail -- Lead generation and referrals -- Blogs, podcasting, and the brave new world of lead generation -- Working with your leads -- ROI measurement and metrics -- Lead nurturing.".
- 2005020712 description "Includes bibliographical references (p. 193-209) and index.".
- 2005020712 extent "xiii, 218 p. :".
- 2005020712 identifier "0071458972".
- 2005020712 identifier "9780071458979".
- 2005020712 identifier 2005020712-b.html.
- 2005020712 identifier 2005020712-d.html.
- 2005020712 identifier 2005020712.html.
- 2005020712 issued "2006".
- 2005020712 issued "c2006.".
- 2005020712 language "eng".
- 2005020712 publisher "New York : McGraw-Hill,".
- 2005020712 subject "658.8/1 22".
- 2005020712 subject "HF5438.4 .C365 2006".
- 2005020712 subject "Relationship marketing.".
- 2005020712 subject "Sales management.".
- 2005020712 tableOfContents "Essential lead generation -- Marketing and sales : one team in the complex sale -- Defining your best lead -- Lead generation ROI depends on data quality -- The value proposition -- Building the lead generation plan-- critical success factors -- Synergies in tactics -- The phone -- E-mailing with credibility -- Public relations and lead generation -- Event marketing -- Lead generation on the Web -- Lead generation and direct mail -- Lead generation and referrals -- Blogs, podcasting, and the brave new world of lead generation -- Working with your leads -- ROI measurement and metrics -- Lead nurturing.".
- 2005020712 title "Lead generation for the complex sale : boost the quality and quantity of leads to increase your ROI / Brian J. Carroll.".
- 2005020712 type "text".