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- 2005022585 contributor B10131067.
- 2005022585 created "c2006.".
- 2005022585 date "2006".
- 2005022585 date "c2006.".
- 2005022585 dateCopyrighted "c2006.".
- 2005022585 description "Includes bibliographical references and index.".
- 2005022585 description "Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.".
- 2005022585 extent "xvi, 310 p. ;".
- 2005022585 identifier "075067945X (pbk. : alk. paper)".
- 2005022585 identifier 2005022585-d.html.
- 2005022585 identifier 2005022585.html.
- 2005022585 issued "2006".
- 2005022585 issued "c2006.".
- 2005022585 language "eng".
- 2005022585 publisher "Amsterdam ; Boston : Elsevier/Butterworth-Heinemann,".
- 2005022585 subject "659.2/930776 22".
- 2005022585 subject "City promotion.".
- 2005022585 subject "HT325 .K65 2006".
- 2005022585 subject "Tourism Marketing.".
- 2005022585 tableOfContents "Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.".
- 2005022585 title "Tourism Marketing for cities and towns : using branding and events to attract tourism / Bonita M. Kolb.".
- 2005022585 type "text".