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- 2005027417 contributor B10137041.
- 2005027417 created "c2006.".
- 2005027417 date "2006".
- 2005027417 date "c2006.".
- 2005027417 dateCopyrighted "c2006.".
- 2005027417 description "Includes bibliographical references and index.".
- 2005027417 description "The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring -- Appendix A. Glossary.".
- 2005027417 extent "xvi, 416 p. :".
- 2005027417 identifier "0763783501 (pbk.)".
- 2005027417 identifier "9780763783501".
- 2005027417 identifier 2005027417.html.
- 2005027417 issued "2006".
- 2005027417 issued "c2006.".
- 2005027417 language "eng".
- 2005027417 publisher "Sudbury, Mass. : Jones and Bartlett Publishers,".
- 2005027417 subject "2006 D-557".
- 2005027417 subject "362.1068/8 22".
- 2005027417 subject "Marketing of Health Services.".
- 2005027417 subject "Medical care Marketing.".
- 2005027417 subject "RA410.56 .B46 2006".
- 2005027417 subject "W 74.1 B513e 2006".
- 2005027417 tableOfContents "The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring -- Appendix A. Glossary.".
- 2005027417 title "Essentials of health care marketing / Eric N. Berkowitz.".
- 2005027417 type "text".