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- 2005027692 alternative "Promotion and marketing for broadcasting, cable, and the web.".
- 2005027692 contributor B10137386.
- 2005027692 created "c2006.".
- 2005027692 date "2006".
- 2005027692 date "c2006.".
- 2005027692 dateCopyrighted "c2006.".
- 2005027692 description "Includes bibliographical references (p. 321-323) and index.".
- 2005027692 extent "xiv, 335 p. :".
- 2005027692 identifier "0240807626 (alk. paper)".
- 2005027692 identifier "9780240807621".
- 2005027692 identifier 2005027692-d.html.
- 2005027692 identifier 2005027692.html.
- 2005027692 issued "2006".
- 2005027692 issued "c2006.".
- 2005027692 language "eng".
- 2005027692 publisher "Amsterdam ; Boston : Elsevier/Focal Press,".
- 2005027692 subject "384.55068/8 22".
- 2005027692 subject "Cable television Marketing.".
- 2005027692 subject "HE8689.7.M37 P76 2006".
- 2005027692 subject "Radio broadcasting Marketing.".
- 2005027692 subject "Television broadcasting Marketing.".
- 2005027692 title "Media promotion and marketing for broadcasting, cable, and the Internet / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.".
- 2005027692 type "text".