Matches in Library of Congress for { <http://lccn.loc.gov/2005031114> ?p ?o. }
Showing items 1 to 22 of
22
with 100 items per page.
- 2005031114 contributor B10141572.
- 2005031114 created "c2006.".
- 2005031114 date "2006".
- 2005031114 date "c2006.".
- 2005031114 dateCopyrighted "c2006.".
- 2005031114 description "Includes bibliographical references (p. 335-337) and index.".
- 2005031114 description "Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability-- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and Web metrics -- Marketing and finance -- The marketing metrics x-ray.".
- 2005031114 extent "xvi, 359 p. :".
- 2005031114 identifier "0131873709 (hardback : alk. paper)".
- 2005031114 identifier "9780131873704".
- 2005031114 identifier 2005031114.html.
- 2005031114 issued "2006".
- 2005031114 issued "c2006.".
- 2005031114 language "eng".
- 2005031114 publisher "Upper Saddle River, N.J. : Wharton School Pub.,".
- 2005031114 subject "658.8/3 22".
- 2005031114 subject "HF5415.2 .M35543 2006".
- 2005031114 subject "Marketing Mathematical models.".
- 2005031114 subject "Marketing research.".
- 2005031114 tableOfContents "Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability-- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and Web metrics -- Marketing and finance -- The marketing metrics x-ray.".
- 2005031114 title "Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [et al.].".
- 2005031114 type "text".