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- 2005033341 contributor B10144217.
- 2005033341 created "c2006.".
- 2005033341 date "2006".
- 2005033341 date "c2006.".
- 2005033341 dateCopyrighted "c2006.".
- 2005033341 description "How to use this book -- Introduction: The fear factor (or copywriting 101 for anyone who has to write almost anything) -- Section I: keep it simple -- Section II: make it provocative -- Section III: nix the bells and whistles -- Section IV: closing arguments -- Section V: choose your words wisely -- Section VI: product attributes -- Section VII: conclusion: edit, edit, revise, and tweak -- Section VIII: how I wrote the appendix -- Appendix A: synonym finder -- Appendix B: one list my seventh grade English teacher asked me to include -- Appendix C: three essays for writers -- Resources.".
- 2005033341 extent "xviii, 258 p. ;".
- 2005033341 identifier "140220650X".
- 2005033341 identifier "9781402206504".
- 2005033341 identifier 2005033341.html.
- 2005033341 issued "2006".
- 2005033341 issued "c2006.".
- 2005033341 language "eng".
- 2005033341 publisher "Naperville, Ill. : Sourcebooks,".
- 2005033341 subject "659.13/2 22".
- 2005033341 subject "Advertising copy.".
- 2005033341 subject "HF5825 .O45 2006".
- 2005033341 subject "Marketing.".
- 2005033341 subject "Selling.".
- 2005033341 tableOfContents "How to use this book -- Introduction: The fear factor (or copywriting 101 for anyone who has to write almost anything) -- Section I: keep it simple -- Section II: make it provocative -- Section III: nix the bells and whistles -- Section IV: closing arguments -- Section V: choose your words wisely -- Section VI: product attributes -- Section VII: conclusion: edit, edit, revise, and tweak -- Section VIII: how I wrote the appendix -- Appendix A: synonym finder -- Appendix B: one list my seventh grade English teacher asked me to include -- Appendix C: three essays for writers -- Resources.".
- 2005033341 title "Power sales words : how to write it, say it, and sell it with sizzle / Vicky Oliver.".
- 2005033341 type "text".