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- 2005034283 contributor B10145363.
- 2005034283 contributor B10145364.
- 2005034283 created "c2006.".
- 2005034283 date "2006".
- 2005034283 date "c2006.".
- 2005034283 dateCopyrighted "c2006.".
- 2005034283 description "Includes bibliographical references (p. 163-166) and index.".
- 2005034283 description "Strong brand, strong reputation -- Measuring brand and reputation -- The BalancedBrand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance.".
- 2005034283 extent "xv, 187 p. :".
- 2005034283 identifier "0787983098 (cloth)".
- 2005034283 identifier "9780787983093".
- 2005034283 identifier 2005034283-d.html.
- 2005034283 identifier 2005034283-b.html.
- 2005034283 identifier 2005034283.html.
- 2005034283 issued "2006".
- 2005034283 issued "c2006.".
- 2005034283 language "eng".
- 2005034283 publisher "San Francisco, CA : Jossey-Bass,".
- 2005034283 subject "658.8/27 22".
- 2005034283 subject "Brand name products.".
- 2005034283 subject "Corporate image.".
- 2005034283 subject "HD69.B7 F65 2006".
- 2005034283 subject "Product management.".
- 2005034283 subject "Relationship marketing.".
- 2005034283 tableOfContents "Strong brand, strong reputation -- Measuring brand and reputation -- The BalancedBrand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance.".
- 2005034283 title "Balanced brand : how to balance the stakeholder forces that can make or break your business / John Foley with Julie Kendrick.".
- 2005034283 type "text".