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- 2005036377 contributor B10147869.
- 2005036377 contributor B10147870.
- 2005036377 created "2010.".
- 2005036377 date "2006".
- 2005036377 date "2010.".
- 2005036377 dateCopyrighted "2010.".
- 2005036377 description "Includes bibliographical references and index.".
- 2005036377 description "What is marketing management? -- Marketing as a corporate function -- Product and placement -- Price -- Promotion -- People -- Segmentation, targeting and positioning -- Market research -- Global marketing.".
- 2005036377 extent "vi, 240 p. :".
- 2005036377 identifier "0203967518 (ebk.)".
- 2005036377 identifier "0415380790 (pbk.)".
- 2005036377 identifier "0415380804 (hbk.)".
- 2005036377 identifier "9780203967515 (ebk.)".
- 2005036377 identifier "9780415380799 (pbk.)".
- 2005036377 identifier "9780415380805 (hbk.)".
- 2005036377 identifier 2005036377-d.html.
- 2005036377 identifier 2005036377.html.
- 2005036377 isPartOf "The basics".
- 2005036377 issued "2006".
- 2005036377 issued "2010.".
- 2005036377 language "eng".
- 2005036377 publisher "London ; New York : Routledge,".
- 2005036377 subject "658.8 22".
- 2005036377 subject "Consumer behavior Research.".
- 2005036377 subject "Export marketing Management.".
- 2005036377 subject "HF5415.13 .M664 2006".
- 2005036377 subject "Marketing Management.".
- 2005036377 subject "Marketing research.".
- 2005036377 tableOfContents "What is marketing management? -- Marketing as a corporate function -- Product and placement -- Price -- Promotion -- People -- Segmentation, targeting and positioning -- Market research -- Global marketing.".
- 2005036377 title "Marketing : the basics / Karl Moore and Niketh Pareek.".
- 2005036377 type "text".