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- 2005037134 contributor B10148634.
- 2005037134 contributor B10148635.
- 2005037134 created "c2007.".
- 2005037134 date "2007".
- 2005037134 date "c2007.".
- 2005037134 dateCopyrighted "c2007.".
- 2005037134 description "Includes bibliographical references (p. 451-455) and index.".
- 2005037134 description "Introduction to marketing research -- Research designs for management decision making -- Secondary data -- Primary data collection -- Measurement -- Designing the data-gathering instrument -- Sampling methods and sample size -- Fielding the data-gathering instrument -- Analyzing and interpreting data for decisions -- Advanced data analysis -- The research report.".
- 2005037134 extent "xi, 464 p. :".
- 2005037134 identifier "0789027453 (hard : alk. paper)".
- 2005037134 identifier "0789027461 (soft : alk. paper)".
- 2005037134 identifier "9780789027450 (hard : alk. paper)".
- 2005037134 identifier "9780789027450".
- 2005037134 identifier "9780789027467 (soft : alk. paper)".
- 2005037134 identifier "9780789027467".
- 2005037134 identifier 2005037134.html.
- 2005037134 issued "2007".
- 2005037134 issued "c2007.".
- 2005037134 language "eng".
- 2005037134 publisher "New York : Best Business Books,".
- 2005037134 subject "658.8/3 22".
- 2005037134 subject "HF5415.2 .W74 2007".
- 2005037134 subject "Marketing research Case studies.".
- 2005037134 subject "Marketing research.".
- 2005037134 tableOfContents "Introduction to marketing research -- Research designs for management decision making -- Secondary data -- Primary data collection -- Measurement -- Designing the data-gathering instrument -- Sampling methods and sample size -- Fielding the data-gathering instrument -- Analyzing and interpreting data for decisions -- Advanced data analysis -- The research report.".
- 2005037134 title "Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon.".
- 2005037134 type "text".