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- 2005040117 contributor B10149910.
- 2005040117 created "2005.".
- 2005040117 date "2005".
- 2005040117 date "2005.".
- 2005040117 dateCopyrighted "2005.".
- 2005040117 description "Includes bibliographical references and indexes.".
- 2005040117 extent "xiv, 242 p. :".
- 2005040117 identifier "0805848126 (cloth : alk. paper)".
- 2005040117 identifier 2005040117-d.html.
- 2005040117 identifier 2005040117-t.html.
- 2005040117 isPartOf "LEA's communication series".
- 2005040117 issued "2005".
- 2005040117 issued "2005.".
- 2005040117 language "eng".
- 2005040117 publisher "Mahwah, N.J. : L. Erlbaum Associates,".
- 2005040117 subject "384.54/068/4 22".
- 2005040117 subject "Brand name products Management.".
- 2005040117 subject "Branding (Marketing)".
- 2005040117 subject "Broadcasting Management.".
- 2005040117 subject "HE8689.4 .C43 2005".
- 2005040117 title "Competitive strategy for media firms : strategic and brand management in changing media markets / Sylvia M. Chan-Olmsted.".
- 2005040117 type "text".