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- 2005043864 contributor B10154182.
- 2005043864 contributor B10154183.
- 2005043864 created "c2006.".
- 2005043864 date "2006".
- 2005043864 date "c2006.".
- 2005043864 dateCopyrighted "c2006.".
- 2005043864 description "Includes bibliographical references and indexes.".
- 2005043864 extent "xl, 638 p. :".
- 2005043864 identifier "0072935898 (alk. paper)".
- 2005043864 isPartOf "McGraw-Hill/Irwin series in marketing".
- 2005043864 issued "2006".
- 2005043864 issued "c2006.".
- 2005043864 language "eng".
- 2005043864 publisher "Boston, Mass. : McGraw-Hill/Irwin,".
- 2005043864 subject "658.8 22".
- 2005043864 subject "HF5415 .M378 2006".
- 2005043864 subject "Marketing.".
- 2005043864 title "Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.".
- 2005043864 type "text".