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- 2005057672 contributor B10169341.
- 2005057672 contributor B10169342.
- 2005057672 created "c2007.".
- 2005057672 date "2007".
- 2005057672 date "c2007.".
- 2005057672 dateCopyrighted "c2007.".
- 2005057672 description "Includes bibliographical references (p. 506-521) and indexes.".
- 2005057672 extent "xxviii, 558 p. :".
- 2005057672 identifier "0073136662 (alk. paper)".
- 2005057672 identifier "9780073136660".
- 2005057672 identifier 2005057672-d.html.
- 2005057672 identifier 2005057672-t.html.
- 2005057672 issued "2007".
- 2005057672 issued "c2007.".
- 2005057672 language "eng".
- 2005057672 publisher "Boston : McGraw-Hill Irwin,".
- 2005057672 subject "659.1 22".
- 2005057672 subject "Advertising.".
- 2005057672 subject "HF5821 .A74 2007".
- 2005057672 title "Essentials of contemporary advertising / William F. Arens, David H. Schaefer.".
- 2005057672 type "text".