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- 2005057745 contributor B10169431.
- 2005057745 created "2007.".
- 2005057745 date "2007".
- 2005057745 date "2007.".
- 2005057745 dateCopyrighted "2007.".
- 2005057745 description "Includes bibliographical references (p. 181-184) and index.".
- 2005057745 extent "xvii, 189 p. :".
- 2005057745 identifier "0805857176 (alk. paper)".
- 2005057745 identifier "0805857184 (alk. paper)".
- 2005057745 identifier "9780805857184".
- 2005057745 identifier 2005057745-d.html.
- 2005057745 identifier 2005057745-t.html.
- 2005057745 isPartOf "LEA's communication series".
- 2005057745 issued "2007".
- 2005057745 issued "2007.".
- 2005057745 language "eng".
- 2005057745 publisher "Mahwah, N.J. : L. Erlbaum Associates,".
- 2005057745 subject "659 22".
- 2005057745 subject "Advertising media planning.".
- 2005057745 subject "HF5826.5 .K38 2007".
- 2005057745 subject "Marketing channels.".
- 2005057745 subject "Mass media and business.".
- 2005057745 title "The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.".
- 2005057745 type "text".