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- 2005274028 contributor B10175343.
- 2005274028 contributor B10175344.
- 2005274028 created "c2005.".
- 2005274028 date "2005".
- 2005274028 date "c2005.".
- 2005274028 dateCopyrighted "c2005.".
- 2005274028 description "The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation.".
- 2005274028 extent "xii, 271 p. :".
- 2005274028 identifier "0324200579".
- 2005274028 identifier 2005274028-b.html.
- 2005274028 identifier 2005274028-d.html.
- 2005274028 identifier 2005274028-t.html.
- 2005274028 issued "2005".
- 2005274028 issued "c2005.".
- 2005274028 language "eng".
- 2005274028 publisher "Mason, Ohio : Thomson,".
- 2005274028 subject "658.8/12 22".
- 2005274028 subject "Business communication.".
- 2005274028 subject "Customer relations.".
- 2005274028 subject "HF5415.5 .S736 2005".
- 2005274028 subject "Marketing.".
- 2005274028 subject "Relationship marketing.".
- 2005274028 tableOfContents "The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation.".
- 2005274028 title "The new marketing conversation : creating and strengthening relationships between buyers and sellers / Donna Baier Stein, Alexandra MacAaron.".
- 2005274028 type "text".