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- 2005296534 abstract "In this entertaining yet practical memoir, advertising industry legend Dusenberry shares his best advice and funniest stories as he reveals what really works in the fiercely competitive game of trying to stick in the consumer's mind. And he shows how anyone can approach marketing problems from a unique angle and hit home runs, not just singles. According to Dusenberry, whose team at BBDO created many brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial, but a true insight can define a brand for years to come and turn an entire industry upside down. Dusenberry in this book. Many things have changed since he started writing ad copy, but his insights are as true now as they ever were.--From publisher description.".
- 2005296534 alternative "Insights that can change your company's destiny".
- 2005296534 contributor B10190246.
- 2005296534 created "2005.".
- 2005296534 date "2005".
- 2005296534 date "2005.".
- 2005296534 dateCopyrighted "2005.".
- 2005296534 description "In this entertaining yet practical memoir, advertising industry legend Dusenberry shares his best advice and funniest stories as he reveals what really works in the fiercely competitive game of trying to stick in the consumer's mind. And he shows how anyone can approach marketing problems from a unique angle and hit home runs, not just singles. According to Dusenberry, whose team at BBDO created many brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial, but a true insight can define a brand for years to come and turn an entire industry upside down. Dusenberry in this book. Many things have changed since he started writing ad copy, but his insights are as true now as they ever were.--From publisher description.".
- 2005296534 description "Includes index.".
- 2005296534 extent "xii, 290 p. ;".
- 2005296534 identifier "1591840821".
- 2005296534 identifier "9781591840824".
- 2005296534 identifier 2005296534-b.html.
- 2005296534 identifier 2005296534-d.html.
- 2005296534 issued "2005".
- 2005296534 issued "2005.".
- 2005296534 language "eng".
- 2005296534 publisher "New York : Portfolio,".
- 2005296534 subject "659.1092 B 22".
- 2005296534 subject "Advertising Anecdotes.".
- 2005296534 subject "Advertising Biography.".
- 2005296534 subject "Batten, Barton, Durstine & Osborn, Inc.".
- 2005296534 subject "Dusenberry, Phil.".
- 2005296534 subject "HF5823 .D835 2005".
- 2005296534 title "Insights that can change your company's destiny".
- 2005296534 title "Then we set his hair on fire : insights and accidents from a hall-of-fame career in advertising / Phil Dusenberry.".
- 2005296534 type "text".