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- 2005296778 contributor B10190493.
- 2005296778 created "2005.".
- 2005296778 date "2005".
- 2005296778 date "2005.".
- 2005296778 dateCopyrighted "2005.".
- 2005296778 description "Magic numbers for understanding a market -- Magic numbers for understanding your company -- Magic numbers for understanding customers -- Magic numbers for understanding marketing -- Supplement : using the magic numbers in a marketing plan.".
- 2005296778 extent "vii, 309 p. :".
- 2005296778 identifier "0470821620 (hbk.)".
- 2005296778 identifier "9780470821626 (hbk.)".
- 2005296778 identifier 2005296778-b.html.
- 2005296778 identifier 2005296778-d.html.
- 2005296778 identifier 2005296778-t.html.
- 2005296778 issued "2005".
- 2005296778 issued "2005.".
- 2005296778 language "eng".
- 2005296778 publisher "Singapore ; Hoboken, NJ : Wiley,".
- 2005296778 subject "658.8 22".
- 2005296778 subject "HF5415 .D365 2005".
- 2005296778 subject "Marketing Evaluation.".
- 2005296778 subject "Marketing research.".
- 2005296778 tableOfContents "Magic numbers for understanding a market -- Magic numbers for understanding your company -- Magic numbers for understanding customers -- Magic numbers for understanding marketing -- Supplement : using the magic numbers in a marketing plan.".
- 2005296778 title "Magic numbers for consumer marketing : key measures to evaluate marketing success / John Davis.".
- 2005296778 type "text".