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- 2005357186 contributor B10231129.
- 2005357186 contributor B10231130.
- 2005357186 created "c2003.".
- 2005357186 date "2003".
- 2005357186 date "c2003.".
- 2005357186 dateCopyrighted "c2003.".
- 2005357186 description "Includes bibliographical references and index.".
- 2005357186 extent "xvii, 467 p. :".
- 2005357186 identifier "0750659807".
- 2005357186 identifier 2005357186-d.html.
- 2005357186 identifier 2005357186.html.
- 2005357186 issued "2003".
- 2005357186 issued "c2003.".
- 2005357186 language "eng".
- 2005357186 publisher "Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann,".
- 2005357186 subject "658.8/27 22".
- 2005357186 subject "Brand name products Planning.".
- 2005357186 subject "Branding (Marketing)".
- 2005357186 subject "HD69.B7 D45 2003".
- 2005357186 title "Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.".
- 2005357186 type "text".