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- 2006000695 contributor B10406046.
- 2006000695 created "c2006.".
- 2006000695 date "2006".
- 2006000695 date "c2006.".
- 2006000695 dateCopyrighted "c2006.".
- 2006000695 description "Includes bibliographical references (p. 249-250) and index.".
- 2006000695 description "It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture.".
- 2006000695 extent "xx, 262 p. :".
- 2006000695 identifier "0071470425 (alk. paper)".
- 2006000695 identifier 2006000695-b.html.
- 2006000695 identifier 2006000695-d.html.
- 2006000695 identifier 2006000695.html.
- 2006000695 issued "2006".
- 2006000695 issued "c2006.".
- 2006000695 language "eng".
- 2006000695 publisher "New York : McGraw-Hill,".
- 2006000695 subject "658.8/27 22".
- 2006000695 subject "Brand name products Social aspects.".
- 2006000695 subject "Branding (Marketing)".
- 2006000695 subject "Consumer satisfaction.".
- 2006000695 subject "Customer loyalty.".
- 2006000695 subject "Customer relations.".
- 2006000695 subject "HD69.B7 S75 2006".
- 2006000695 tableOfContents "It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture.".
- 2006000695 title "Sell the brand first : how to sell your brand and create lasting customer loyalty / by Dan Stiff.".
- 2006000695 type "text".