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- 2006002410 contributor B10408132.
- 2006002410 created "c2006.".
- 2006002410 date "2006".
- 2006002410 date "c2006.".
- 2006002410 dateCopyrighted "c2006.".
- 2006002410 description "Direct marketing as business strategy -- Direct marketing as sales -- Thinking like a direct marketer -- Breakthrough strategies that have worked -- Barriers to success -- Finding your audience -- Data, data processing, and database marketing -- Creative -- Production and fulfillment -- Testing and tracking.".
- 2006002410 description "Includes bibliographical references (p. 247-248) and index.".
- 2006002410 extent "xii, 266 p. :".
- 2006002410 identifier "1419526936".
- 2006002410 identifier "9781419526930".
- 2006002410 identifier 2006002410-b.html.
- 2006002410 identifier 2006002410-d.html.
- 2006002410 identifier 2006002410.html.
- 2006002410 issued "2006".
- 2006002410 issued "c2006.".
- 2006002410 language "eng".
- 2006002410 publisher "Chicago, IL : Kaplan Pub.,".
- 2006002410 subject "658.8/72 22".
- 2006002410 subject "Direct marketing.".
- 2006002410 subject "HF5415.126 .M44 2006".
- 2006002410 tableOfContents "Direct marketing as business strategy -- Direct marketing as sales -- Thinking like a direct marketer -- Breakthrough strategies that have worked -- Barriers to success -- Finding your audience -- Data, data processing, and database marketing -- Creative -- Production and fulfillment -- Testing and tracking.".
- 2006002410 title "The complete guide to direct marketing : creating breakthrough programs that really work / Chet Meisner.".
- 2006002410 type "text".