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- 2006005852 contributor B10412329.
- 2006005852 created "c2007.".
- 2006005852 date "2007".
- 2006005852 date "c2007.".
- 2006005852 dateCopyrighted "c2007.".
- 2006005852 description "Includes bibliographical references and index.".
- 2006005852 description "The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research.".
- 2006005852 extent "xix, 209 p. :".
- 2006005852 identifier "0765617382 (cloth : alk. paper)".
- 2006005852 identifier 2006005852.html.
- 2006005852 issued "2007".
- 2006005852 issued "c2007.".
- 2006005852 language "eng".
- 2006005852 publisher "Armonk, N.Y. : Sharpe,".
- 2006005852 subject "659.1 22".
- 2006005852 subject "Advertising Case studies.".
- 2006005852 subject "HF5823 .J719 2007".
- 2006005852 subject "Sales promotion Case studies.".
- 2006005852 tableOfContents "The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research.".
- 2006005852 title "When ads work : new proof that advertising triggers sales / John Philip Jones.".
- 2006005852 type "text".